Shakey’s Pizza Asia Ventures, Inc., one of the leading full-service restaurant chains in the Philippines, launches a new and improved delivery app, the Shakey’s Super App.
Through the new app, Shakey’s aims to double down on its off-premise capabilities and enhance the overall delivery experience for its valued guests. The Super App comes with exclusive promos and new features such as the Order Tracker, where app users can track their purchase in real time, providing extra assurance that their orders will be delivered on the dot. Shakey’s is known in the industry for its “If it’s late, it’s free” delivery program.
The Shakey’s Super App allows guests to link and manage their SuperCard digitally as well. Shakey’s is home to one of the country’s largest loyalty programs, the Shakey’s SuperCard, which has more than 1 million active members. Guests can now conveniently purchase and manage their Supercard accounts through the app to unlock all SuperCard benefits.
Vicente Gregorio, Shakey’s President and Chief Executive officer said, “We are thrilled to launch the new and improved Shakey’s Super App. Shakey’s has long been investing in its delivery and digital platforms way before this pandemic started. Continuous improvements are being done to maximize these platforms, especially during these times. We believe that the confluence of our Company’s digital capabilities and guest-centric ethos can create a fast, convenient, and superior delivery experience for our guests.”
Shakey’s agile pivot to digital and off-premise also allows the Company to be more resilient and responsive in times of crisis. Investments in technology to enhance process flows and systems significantly improved its store matching ability, proving critical in times of varying quarantine restrictions due to the ongoing pandemic.
“It is important for us to build crisis-ready stores. Part and parcel of this is done by leveraging technology and creating efficient systems. The other half is realized by mobilizing our people,” Gregorio continued.
In 2020, Shakey’s rolled out an initiative called ‘Project Nerdy: Near and Ready’, a program aimed at reducing employees’ travel time by reassigning them to store outlets nearer to their homes on a voluntary basis. Through this program, Shakey’s effectively mitigates disruptions in store operations arising from employee transit issues due to pandemic-related quarantine restrictions. As of writing, more than 80% of Shakey’s store employees live within 30 minutes or less from their place of work.
The Shakey’s Super App can be downloaded for free via AppStore, GooglePlay, and Huawei AppGallery. The app has garnered a 4.8/5 star-rating on GooglePlay and 4.7/5 star-rating on the Appstore.
