Fruitas Holdings, Inc. (“Fruitas”), the Philippines’ leading food and beverage kiosk operator, has set out to increase its annual revenues to Php 5 billion and increase annual net income to Php 500 million within a 5-year horizon, on or before 2025. This will be achieved by also expanding its network to at least 2,000 locations.

Fruitas expects a strong rebound in 2021, and targets to register average annual revenue growth of 30%-40% thereafter up to 2025. Fruitas intends to mirror the revenue growth trajectory from 2015 to 2019 when it grew revenues from Php 310 million in 2015 to Php 1.95 billion in 2019. It also aims to increase net margin from around 6% in 2019 to 10% by 2025.

Fruitas’ business plan is anchored on five key strategies which can be summarized under the acronym of FIVES:

• F – Fortify leadership positions and seize leadership positions in other product segments where it is present
• I – Innovate on existing products, packaging, and accessing its clients to match evolving preferences
• V – Venture into both new products and geographical regions in a deliberate and disciplined manner
• E – Expand our network of kiosks and community stores and forge partnerships to widen our distribution network
• S – Sharpen existing processes to increase margins

“We are confident that we will be able to achieve or even exceed our medium-term targets. We have encountered similar challenges in the past and have overcome them by relying on our strengths. We continue to be mindful of near-term risks and fast-evolving client preferences. But we remain nimble to adjust our business model and take advantage of opportunities,” said Mr. Lester Yu, Fruitas Holdings President and Chief Executive Officer.